How to Hire the Right Real Estate Agent to Sell Your Home
Selling your home is a major decision—both financially and emotionally. Whether you’re upsizing, downsizing, or relocating, one of the most important steps in the process is choosing the right real estate agent to represent you. The right agent can mean the difference between a smooth, profitable transaction and a stressful, drawn-out ordeal.
Here’s what to look for when hiring the right real estate professional to sell your home:
1. Start With Research
Begin by compiling a list of potential agents. Ask for referrals from friends, family, or neighbors who’ve had positive selling experiences. Online platforms like Zillow, Realtor.com, or even Google reviews can also offer insight into local agents with strong reputations. Look for agents who specialize in your neighborhood or property type.
Pro tip: Drive around your area to see which agents are actively listing and selling homes in your community. Familiarity with your local market is a huge advantage.
2. Review Their Track Record
Not all agents are created equal. Review their recent sales history. You want someone who has successfully closed homes similar to yours—both in price range and location. Key indicators of a top-performing agent include:
High list-to-sale price ratio (they price accurately and negotiate well)
Short average days on market
A consistent track record of sales over the last 12–24 months
Don’t hesitate to ask for a list of recent clients or references.
3. Interview More Than One Agent
Treat this like a job interview—because it is. You’re hiring someone to manage one of your largest assets. Ask questions like:
How will you market my home?
What’s your pricing strategy?
What sets you apart from other agents?
How do you handle negotiations?
What’s your communication style?
Make sure their answers align with your goals, expectations, and comfort level.
4. Evaluate Their Marketing Strategy
Today’s real estate market is heavily digital. Your agent should have a strong online marketing plan that includes:
Professional photography and video
Listing on the MLS and major real estate websites
Social media promotion
Email campaigns
Virtual tours or 3D walkthroughs
A modern, aggressive marketing approach will get your home in front of more buyers—and help it sell faster and for more money.
5. Look for Strong Communication Skills
A great real estate agent is also a great communicator. You should feel confident that your agent will keep you informed, answer your questions clearly, and respond promptly to calls, texts, or emails. Selling a home involves many moving parts—you want someone who will keep the process transparent and stress-free.
6. Ask About Pricing and Commission
A good agent will present a pricing strategy based on solid market data—not just tell you what you want to hear. Be wary of agents who suggest an unusually high price to win your listing.
Also, understand their commission structure. While most agents work on a percentage basis, be sure you know what’s included in their services and whether there are any additional fees.
7. Trust Your Instincts
Lastly, chemistry matters. You’ll be working closely with this person throughout the selling process. If something feels off, listen to your gut. The right agent should make you feel supported, informed, and confident in your decision.
Final Thoughts
Choosing the right real estate agent can make all the difference when it comes to selling your home efficiently and profitably. Take the time to do your homework, ask smart questions, and find someone who not only understands the market—but understands you.
Ready to start your search? The right agent is out there—and with the right fit, your home sale can be one of the most rewarding decisions you make.
